Sneshka Richter
Founder & CEO
Green Globe Accredited Auditor, Consultant & Trainer, UK
About
Sneshka Richter
Founder & CEO · Green Globe Accredited Auditor, Consultant & Trainer, UK
Sneshka’s path runs from IT and mathematics through languages, artistic expression, business development and travel — always with the same constant: love and care for the environment, and for people.
That conviction led her into tourism lecturing and into supporting positive change in people and organisations through open communication. Her current focus is Peace through Tourism, responsible travel, and sustainable tourism development — with an uncompromising belief in high standards of client experience.
Raised around a family vineyard and gastronomy, she also champions Croatian wine and food within travel offerings and seminars. Through GreenHeart she gives 10% of profits to good causes.
Experience
Leadership across tourism, peace & practice
Jul 2024 – Present
Sustainable Tourism Director & South East Europe Director
Association for the Promotion of International Travel and Tourism (APITT)
Association for the Promotion of International Travel and Tourism (APITT)
Sep 2014 – Present
Business Founder / Owner
GreenHeart Consulting Ltd
GreenHeart Consulting Ltd
Jan 2026 – Present
President
Skål International Club London
Skål International Club London
Jan 2015 – Present
Board Member
SKÅL International London
SKÅL International London
Jan 2016 – Present
Green Globe Sustainability Certification Auditor
Tourism industry
Tourism industry
2012 – 2018
President and Founder
IIPT Croatia
IIPT Croatia
2010 – 2015
Director, Events and Development
International Institute for Peace through Tourism
International Institute for Peace through Tourism
2002 – 2010
Lecturer in Travel and Tourism
Brockenhurst College
Brockenhurst College
Languages: English, Croatian, German, Italian, Serbian, Bosnian, Slovenian, Czech
“Sneshka has immaculate communication and is a pro at presentation skills. At an Andhra Pradesh Government Tourism event at ITB Berlin, when officials were delayed and operators began leaving, she took the stage in fluent German, kept the room, and spoke with deep knowledge of the destination. She is an advocator of sustainable and responsible tourism.”
— Jayanthi R. Iyengar
Circle
People around Green Heart
Elizabeta Milanovic Glavica
Destination Management Specialist
External consultant — Croatia
Jayanthy Iyengar
Workshop Specialist
External consultant — India